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Effects of Social Media Essay



  • Over the years, social media has transformed the way people interact with each other.
    At the same time, sociologists, law enforcement agencies, and politicians have used social networking platforms to achieve their respective objectives.
  • Different social media platforms have distinct strengths and weaknesses, depending on aspects such as user interfaces and privacy settings.
  • Social media is an indispensable tool in the modern world because not only does it enhance interpersonal communication, but also act as an effective platform for businesses to market their goods and services.

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Social Media Platforms

  • Facebook
    Facebook is the most popular social networking platform in the world today. According to Statista.com, about 1.69 billion people are currently using Facebook, with the number projected to rise to 1.69 billion in 2020
  • Instagram
    The number of Instagram users as of June 2018 was 1 billion.
    Instagram has a seamless interface with other social media platforms such as Twitter and Facebook.
  • LinkedIn
    The LinkedIn social networking platform is designed to enhance career development and human resources.
    According to Darrow, the platform had 500 million active monthly users in 2017.
  • Twitter
    The number of current Twitter users in the world is about 270 million
    It is commonly used for marketing and information sharing among individuals and businesses.

Uses of Social Media on Society

  • As Marketing Tools
    Companies use social networking sites to inform the market about the availability of product and services. At the same time, politicians and government use platforms such as Facebook and Twitter to share important public information.
  • For Communication and Socialization
    Social media platforms are effective tools for socialization
    People use Facebook to create friendships
  • Law enforcement
  • Entertainment


  • Organizations and individuals need to use social media platforms strategically for optimal outcomes
  • Businesses use social media platforms for marketing purposes.
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Works Cited
Birnbaum, Robert. “Ready, Fire, Aim: The College Campus Gun Fight” Change: The Magazine of Higher Learning. Taylor and Francis Group, Sept.-Oct. 2013.
Burnett, David. “Students Should Have the Right to Carry Guns on College Campuses.” Guns and Crime, edited by Christine Watkins, Greenhaven Press, 2012.
DeFilippis, Evan. “Campus Gun Control Works.” The Boston Review, 6 June 2014, http://bostonreview.net/us/evan-defilippis-guns-schools-nra-ucsb. Accessed 16 July 2019.
Kopel, David. “Guns on University Campuses: The Colorado Experience.” The Washington Post., 20 April 2015, https://www.washingtonpost.com/news/volokh-conspiracy/wp/2015/04/20/guns-on-university-campuses-the-colorado-experience/?utm_term=.f934ddd994f5. Accessed 16 July 2019.
Schwarz, Alan. “A Bid for Guns on Campus to Deter Rape.” The New York Times, 18 February 2015, https://www.nytimes.com/2015/02/19/us/in-bid-to-allow-guns-on-campus-weapons-are-linked-to-fighting-sexual-assault.html. Accessed 16 July 2019.

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