Retail Marketing Term Paper

In order to better understand the staffing and retention strategies of Saks Fifth Avenue or Nordstrom, one should take a look at these companies, their nature of business and their demands for labor resources.

Saks Incorporated company, for instance, operates in 25 states and has over 60 different stores as well as another 55 off luxury stores present in another 24 states. This company is in the top of the line in fashion selling different types of apparel, cosmetics, jewelry, and shoes from well known designer brands such as Prada, Chanel, Louis Vuitton and some of Saks private proprietary brands. The primary target market are females aged 35 to 55 with large disposable income although some recent attempts were made to target younger females as 80% of customers are affluent females. Saks incorporated possesses 2 segments: Saks Department store group and Saks fifth avenue enterprises. Saks department store group sells fashion apparel and decorative home furnishings, while Saks fifth avenue offers only luxury fashion apparel and gifts (Mathis, 2004). Continue reading

American Revolution Term Paper

American Revolution was an event that could have actually been prevented. If I were King George of England during those times, there are certain things that could have been implemented in order to halt the bloodshed and seemingly inevitable separation of American colonies from the British Empire. I believe that, if correct action plan was enacted, American Revolution would have never started in the first place.

First of all, officials of the British Empire should not have escalated the conflict by passing different laws that infringed severely on the lives and liberties of the America’s inhabitants. Instead, they should have shown to the settlers that British Empire cared even for those its members who decided to find another place to explore for living. The British Empire should have been supporting the colonists with supplies and ammunition necessary to settle on anew place and start a new life.

By helping the first American settlers, the British Empire definitely would not have acquired their trust and sympathy right away. After all, first ‘citizens’ of America fled from England because they were not satisfied with the regime that was dominant in the British Empire. However, this help would not have gone unnoticed and could have played its role when first signs of global revolt started to become apparent. Continue reading

The Importance of Entertainment Essay

Entertainment has played important role in human life since ancient times. Numerous forms of entertainment appeared every century, and its amount is nowadays enormous. All entertainment forms worth interest, however circus seems most attractive to me. In the current paper I will research the history of circus, the reason of its popularity, and conditions of its development.

Circus as a form of entertainment has very long and vivid history. Circus played significant role in leisure experience of ancient ages, hence to my mind this form of entertainment should be carefully researched by theatre historians of our time. Originally circus was born in Ancient Rome (8th century BC – 4th century) as a public exhibition where chariot races, acrobat shows, battles, and other amusements were exhibited. It represented an open stadium with round arena, with rows of seats around it. Among performers who were involved in circus shows were exotic animals’ trainers, horse riders, acrobats, athletes, magicians, and many more participants. Continue reading

Essay about Truthfulness

The are some basic concepts that people use on a regular basis, and which to a large degree make our interaction with the world and with others meaningful. The notion of truthfulness definitely belongs to the list of such important conceptions, and can even be considered superior to many other ones as without our assurance that our beliefs are truthful we can hardly claim that we have knowledge of something, which in its turn would clearly render us quite helpless in our everyday life. Considering the significance that truth as such has in our life, let us take a look at one instance when there seems to be a conflict over what is truthful. This instance is represented by the ubiquitous attempts to interpret and reconcile literal truth, which constitutes the methodological basis of the modern science, and spiritual truth, which underlies religious and emotional experiences of people. Continue reading

Constitution Analysis Term Paper

Introduction

Taking into consideration the will of Ghanaian people, their cultural traditions and historical development, the Constitution of the state of Ghana is proclaimed as the main law which regulates all civil relations within the country and subordinates all other legislative acts promulgated by Ghanaian government and parliament as well as Ghanaian people. This Constitution guarantees all citizens of Ghana, regardless their ethnicity, cultural or religious beliefs, gender, age, education, level of income, equal rights and opportunities to realize their rights. At the same time, the Constitution regulates the basic norms of life of citizen of Ghana, defines its administrative division, government and juridical system.

Basic rights

The Constitution of Ghana is based on the principles of equality and mutual respect of all citizens inhabiting the country. The Constitution guarantees the protection of Constitutional rights of every citizen of Ghana and prevents any attempts of oppression or discrimination. Continue reading

Company Profile Term Paper

Ben & Jerry’s Homemade is the Vermont corporation specialized in production of low fat ice cream, low fat and no-fat frozen yogurt, market supper premium ice cream, sorbet and ice cream novelties. The products are distributed nation wide as well as in the number of the international markets through grocery stores, supermarkets, convenience stores, restaurants, scoop shops and other venues.

Markets

Ben & Jerry’s franchises scoop shops in both the U.S. and Canada. The company also has wholly-owned operations in France, Japan and the United Kingdom, and licensees in the Benelux countries, Israel, Canada, Peru and Lebanon. In 2000, Ben & Jerry’s employed 786 people worldwide. (Ben&Jerry’s –CERES Report)

Social and ecological approach

The company proclaims social welfare as one of its main objectives. Its dedication to the environmental protection is well known and is realized through the presence of the environmental managers among the top management of the company as well as at the production lines. Continue reading

Active Reading Essay

Reading is very important in the process of learning. Moreover, it may influence a personality, traits of character and the development of an individual. It is particularly important to teach children to learn, to be active readers so that they could have larger prospects of personal development.

In order to better understand the necessity and the importance of reading, it is necessary to briefly define what active readers are and discuss their particular features and the prospects they have in the future as a part of the society. First of all, it should be said that active readers are extremely involved in reading and are very attentive to this process. As a rule they are “engaged in the text, they become intrigued by it, and work to discover its secret” (Crowder 1992:256). Continue reading

Export Marketing Plan Term Paper

Executive Summary

RicksReefs is company which markets different reefs, hard and soft corals, zoanthids, critters, and macro algae to the US customers. the company does not pursue any other lines of business yet strives to spread its services to other countries exporting the sea life abroad. Currently, the company is interested in exporting is products to Columbia and this business plan will show the ways how it can be exported to these countries.

Situational Analysis (Position the company)

The RicksReefs company is tiny, it employs only 10 people in Florida mainly on a part time basis doing some menial job with corrals. It is a business which grew out of a hobby of growing corrals, algae and other endangered aquatic species which with the help of the internet can be sold outside the hometown via some major packaging services. The company is not truly market-oriented yet rather represents the hobby of its founder. Continue reading

Performance Management Term Paper

Pay for Performance: What does it mean?

Human Resource Management research has long focused on the topic of compensation methods. Over time, HR managers have invented a wide assortment of compensation methods that include, among others, base salaries, bonuses, commissions, piece-rate plans, profit-sharing plans, fringe benefits, etc. One of recent improvements is the pay-for-performance method. Under this system, the supervisor regularly adjusts compensation in accordance with performance. The goal of such compensation plans is usually “to improve the equity of pay practices by providing more compensation to the highest performers” (US Merit Systems Protection Board, n.d.). Employees working in organizations applying pay-for-performance to determine at least a part of their salaries are motivated to put more effort in their work to receive positive assessment from their supervisors in the process of evaluation. At times, the management chooses to base its assessment on the opinion of an employee team. This method improves cooperation and creates good conditions for teamwork. Continue reading

Single Currency Term Paper

The purpose of this term paper is to assess and discuss advantages and disadvantages of having a single currency at the global level. At first sight, the benefits and facility of a single currency are unquestionable. However, there is a clear and consistent need of tough-but-fair evaluation of the possible consequences of this.

Starting with the positive side, introduction of a single global currency can help the process of globalization and internationalization of business. Globalization itself being a controversial phenomenon, the advocates of the idea of free-market believe that the development of business is intrinsically linked to enhancement of social well-being. One may agree or disagree with it, yet under any scenario, the reduced cost of doing business can improve its efficiency and create grounds for innovation and better human resources management.

Transaction costs would be reduced not only for business. Banking system will also be alleviated from the burden of complex operations with different currencies:

‘To the extent that the foreign exchange work performed by multiple countries is replaced by the work of a single central bank, the total costs will be reduced’ (Bonpasse, 2006, p.121). Continue reading